Why do I keep making
the same choices?
Explore the assumptions, circumstances, and alternatives behind a familiar decision.
Everyday questions. Deeper understanding.
Make room for
better thinking.
Psychology and cognitive science, translated into questions you can use in everyday life.
Think Guasha is building digital publications and reflective learning experiences that help people understand themselves, consider other perspectives, and make more deliberate choices.
BASED IN SOUTH KOREADIGITAL PUBLICATIONS + LEARNING EXPERIENCESFOUNDER-LED · EARLY STAGE
01 / The starting point
Begin with what
people actually wonder.
An explanation becomes useful when it connects to a real question. We start with the moments people recognize in their own lives, then bring relevant ideas from psychology and cognitive science into reach.
Why do I keep making
How does my idea of myself
shape what I do?
Make room to examine a self-description, rather than treating a label as the whole story.
When should I trust
an AI's advice?
Ask what supports a suggestion, what is uncertain, and which decisions remain yours.
02 / Product & business
Digital publications first.
Learning experiences next.
Our first planned commercial product is a paid ebook combining accessible explanations with practical reflection exercises. We are developing the editorial format and will validate reader needs before launch.
First product / In development
A guided way to explore your questions
Short explanations, everyday examples, source notes, and exercises that invite the reader to examine a question from more than one angle.
Initial business model: direct ebook sales. Reader feedback will guide subsequent paid digital products. Pricing and launch date are not yet announced.
Talk to the founder ↗Next / Planned exploration
An interactive companion
for deeper learning
We plan to test whether readers benefit from exploring concepts and alternative interpretations interactively, using a curated source collection.
Claude integration is planned for this exploration. No live AI service or paid subscription is currently offered. Future features will follow reader feedback and evaluation.
03 / Try the approach
One question.
A little more room to think.
Try this short editorial exercise. It illustrates the reflection format we are developing for our publications.
Think of a choice you keep repeating. What happened the last time?
Separate what you observed from your explanation. What was happening around you? What is one other explanation you could explore?
This is a guided exercise, not an AI-generated response. Your text stays in this page's memory until you clear or reload it. It is not sent to us or an AI provider. Downloading saves a text file on your device.
04 / Building with AI
Useful explanations.
Traceable foundations.
We are preparing to move our AI-assisted development workflow to Claude. We plan to use Claude Code to build and iterate the product, and the Claude API for human-reviewed research, editing, and an experimental reader companion. Integration and evaluation are the next development steps.
Curate & review
Choose relevant sources and define their scope. Review the material before it enters a reader experience.
Explain & explore
Use Claude to draft accessible explanations and follow-up questions grounded in the selected material.
Evaluate & improve
Check accuracy, source support, uncertainty, usefulness, and operating cost before a broader release.
05 / The founder
Built by Jeehyeon Hwang.
Think Guasha brings together experience in content production, user experience, digital product planning, and startup consulting.
Jeehyeon's work has moved across performance, media, digital services, and entrepreneurship. The thread connecting that work is an interest in making complex knowledge understandable and usable. Her current exploration focuses on cognitive science, AI, and how people make sense of themselves and the world.
Think Guasha is an early-stage product initiative operated by Serratea (세라티), a business registered in South Korea in July 2024.
Founder on LinkedIn ↗06 / Questions & principles
Clear about where we are.
What can I use today?
The guided reflection exercise on this page is available now. Our paid ebook and AI-assisted companion are in development; purchasing, accounts, and live AI responses are not available on this site.
How do you approach evidence?
Our editorial approach is to distinguish research findings, interpretations, and exercises; preserve source context; and make uncertainty visible. Reflection activities are invitations to explore, not validated assessments.
Is this therapy or a personality assessment?
No. Think Guasha develops educational and reflective experiences. The sample exercise does not assess, diagnose, or treat a condition, and does not assign personality types.
What happens to my data?
The reflection exercise runs locally in your browser and does not transmit your writing. This site has no newsletter form, account system, or third-party analytics script. Our hosting provider processes technical request information to serve the website. If you email us, we receive your message and email address and use them to respond. Future AI features will explain their data handling before use.
Is Think Guasha affiliated with Anthropic?
Claude is a planned technology choice for our development work. Think Guasha does not claim endorsement, program acceptance, or partnership with Anthropic.
07 / Let's talk
What question stays with you?
For reader feedback, product enquiries, and potential collaborations, contact the founder.
jeehyeon@thinkguasha.com ↗